![]() ![]() In less than 14 years, Johnson directed a franchise network of over 10,000 employees with 170 restaurants, many serving 1.5 million people a year. By 1939, there were 107 Howard Johnson's restaurants along American East Coast highways, generating revenues of $10.5 million. This was one of America's first franchising agreements.īy the end of 1936, there were 39 more franchised restaurants, creating a total of 41 Howard Johnson's restaurants. The second restaurant was franchised and not company-owned. After waiting a few years and maintaining his business, Johnson persuaded an acquaintance in 1935 to open a second Howard Johnson's restaurant in Orleans, Massachusetts. Johnson wanted to expand his company, but the stock market crash of 1929 prevented this. Howard Johnson's restaurant entrance with emblematic weather vane Most Howard Johnson's restaurants featured a food counter known as a "Dairy Bar" on one wing of the building, such as this Chestnut Hill, Massachusetts unit photographed in 1959. Howard Johnson entered the airline catering market segment. Alcott became the corporate symbol of the Howard Johnson Company beginning in the 1930s. Expansion in the 1930s and 1940s The "Simple Simon and the Pieman" logo designed by John E. Through word of mouth, more Americans became familiar with the Howard Johnson Company. The first Howard Johnson's restaurant was near the theater, and hundreds of influential Bostonians flocked to the restaurant. The five-hour play was presented in two parts with a dinner break. Rather than fight the mayor, the Theatre Guild moved the production to the Wollaston Theatre in Quincy. The first Howard Johnson's restaurant received a tremendous boost in 1929, owing to an unusual set of circumstances: The mayor of nearby Boston, Malcolm Nichols, banned the production of Eugene O'Neill's play, Strange Interlude in Boston. It featured fried clams, baked beans, chicken pot pies, frankfurters, ice cream, and soft drinks. Negotiations were made and, toward the end of the decade, the first Howard Johnson's restaurant opened in Quincy. With his success becoming more noticeable every year, Johnson convinced local bankers to lend him funds to operate a family-style restaurant. The stands sold soft drinks, hot dogs, and ice cream. Throughout the summers of the late 1920s, Johnson opened concession stands on the beachfront property along the coast of Massachusetts. That '28' (flavors of ice cream) became my trademark." He is quoted as saying, "I thought I had every flavor in the world. Eventually, Johnson created 28 flavors of ice cream. The new recipe made the ice cream more flavorful due to increased butterfat content. Some sources say the recipe was based on his mother's homemade ice creams and desserts, while others say that it was from a local German immigrant, who either sold or gave Johnson the ice cream recipe. Eager to ensure that his store would remain successful, Johnson decided to devise a new ice cream recipe. Johnson was surprised to find it easy to pay back the money lent to him, after discovering his recently installed soda fountain had become the busiest part of his drugstore. In 1925, Howard Deering Johnson borrowed $2,000 to buy and operate a small corner pharmacy in Wollaston, a neighborhood in Quincy, Massachusetts. Since 2006, all hotels and company trademarks have been owned by Wyndham Hotels and Resorts. The line of branded supermarket frozen foods, including ice cream, is no longer manufactured. The last restaurant, in Lake George, New York, closed in 2022. Howard Johnson's restaurants were franchised separately from the hotel brand beginning in 1986, but in the years that followed, severely dwindled in number until eventually disappearing altogether. Throughout the 1960s and 1970s, it was the largest restaurant chain in the U.S., with more than 1,000 combined company-owned and franchised outlets. The chain began as a restaurant founded by Howard Deering Johnson in 1925 in the 1950s, the company expanded operations by opening hotels, then known as Howard Johnson's Motor Lodges, which were often located next to restaurants. Howard Johnson's, or Howard Johnson by Wyndham, is an American hotel chain with locations worldwide, as well as a former restaurant chain. ![]()
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